A fictional fashion and art event celebrating the Adidas NMD.

Category: Brand Identity

Class: Experimental Typography—Summer 2018

Credits: Cheri Gray


*The images and/or videos presented here were used strictly for educational purposes and not material gain.

Urban Nomad is a fictional fashion and music event created to celebrate the adidas® NMD. The event features nine artists from different countries and cultures creating custom NMD colorways based on their personal experiences and work. The three day features musical performances and art shows by these artists and the people they collaborate with and is headlined by a fashion show showcasing the new colorways.

As part of the event and the release of the new NMD colorways, a lookbook would be sold that would introduce the artists, the shoes they designed, and their curation of styles that go along best with the new colorways.